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SERVICES

To make sure your company gets the training, skills and expertise it needs, Monica will meet with your organization to tailor a training plan to your specific needs. The length and specific content of a media training session will depend on the number of participants, the experience and comfort level of the participants, and the end goal of the organization. 

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Whether you’re just starting in media relations or want to polish and enhance your existing skills, Monica has the expertise to help you win. To learn more about the program that's right for you, contact Monica today at monica@monicahudon.com or 416-268-4771.

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Below you'll find an example of what the introductory media training session could look like. This three-step engaging session is for spokespeople who have no training or limited experience in the role. It is sure to help you build the skills and confidence you need to ace your interviews.
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  • Examining best practices using real-life examples of interviews that went well, and not so well

  • Learning what you need to know before the interview starts 

  • Anticipating questions and how to respond

  • Knowing tricks of the trade reporters use to get you to talk and avoiding traps 

  • Preparing for different types of media interviews (Zoom vs. television vs. radio vs. print vs. online)

  • Negotiating the interview

Phase 1: The fundamentals

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Phase 2: Telling your story

Using hypothetical relevant scenarios, this phase focuses on:

  • Setting the narrative

  • Crafting quotes media will use

  • Staying on message

  • Pivoting from difficult questions

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Phase 3: On-camera practice

  • Using the scenarios practiced earlier in the session, doing a mock interview that will be recorded

  • Debriefing of the recording to discuss what went right and areas for improvement

  • Q and As

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